For Sale by Owner (FSBO)
Sell Your Business Privately — With Professional Business Broker Support – Pay No Commission
No Agent Business Sales for Owners who want professional help without the Commission
What is For Sale by Owner (FSBO)?
FSBO (For Sale By Owner) also known as No Agent Sale, traditionally refers to a method of selling a business where the owner manages the sale directly, rather than engaging a business broker to list and market the business for sale on their behalf.
Selling a business For Sale By Owner (FSBO) can work — if it’s done properly. However, many successful business owners underestimate the risk, time, and value leakage involved when selling privately without expert guidance.
At Gold Coast Business Brokers, we provide confidential, professional FSBO marketing and support for business owners who want to manage the sale themselves but still protect value, confidentiality, and negotiation outcomes.
This is not a DIY kit and not a traditional full-service listing. It’s strategic, behind-the-scenes brokerage support designed for business owners who want control — without costly mistakes.
Who is our FSBO service designed for?
This service is ideal if you:
- Have a business to sell as a Going Concern
- Operate a business in Gold Coast, Brisbane, or anywhere in Queensland or Northern Rivers NSW
- Want to sell privately with a reputable brand to convey trust and credibility for your business
- Want to avoid broker commissions but still need expert input
- Value confidentiality (you can hide behind our brand and we can direct initial enquiries to our office if you prefer)
- Want to avoid legal, pricing, or deal-structure mistakes
- Want a reputable company to handle and disburse the monies in a Statutory Trust Account to offer greater confidence for a buyer that the sale is “above board”
- Want a legally binding REIQ approved QLD Contract of Sale or Purchase Agreement drafted by a licensed Business Brokerage
- Want the same marketing exposure as our full-service business owners without paying Commission.
If you want a business broker to handle everything, our standard brokerage service is more suitable. Our FSBO service is specifically for business owners who want partial involvement with professional oversight.
How Our FSBO Support Works (Behind the Scenes)
You remain the “face” of the sale. We provide professional brokerage support at critical stages, including:
Pricing & Strategy
- Independent, market-based business appraisal
- Buyer-realistic pricing guidance
- Sale strategy tailored to your industry and buyer type
Preparation & Structure
- Guidance on what buyers will request (before they ask)
- Deal structure advice (price, terms, earn-outs, handover)
- Risk identification before negotiations begin
Buyer Interaction Support
- Confidential buyer screening advice
- NDA and information-release sequencing
- Negotiation coaching to maintain leverage (where required)
Negotiation & Deal Protection
- Objective input during offers and counter-offers
- Help identifying weak terms hidden in “strong prices”
- Preventing post-offer delays
If you want maximum exposure and zero involvement after the initial preparation stage, full brokerage is recommended. If you want control with professional safety nets, FSBO support is ideal.
You stay in control — we protect the outcome.
FAQ
Why do most FSBO sales fail or undersell?
Selling privately often fails or sells at a discount because owners:
- Over- or under-price the business due to emotional bias
- Disclose information too early, breaking confidentiality
- Negotiate directly without leverage or deal structure expertise
- Accept poor terms just to “get the deal done”
- Miss red flags during buyer due diligence
- Lose negotiating power once momentum shifts to the buyer
Our FSBO support exists to protect you from these exact risks — without taking control away from you.
Is this the same as selling with a business broker?
No. You remain in control of the sale process. We provide strategic, confidential support at key points without dealing directly with the buyer.
Can I switch to full brokerage later?
Yes. Many owners start privately and transition to full brokerage if buyer momentum stalls or confidentiality becomes difficult to manage. There may be a small admin fee to transition you over to our full brokerage service but you will not be required to pay the preparation and marketing fees again.
Will this reduce the value of my business?
When done correctly, no. In fact, most FSBO sellers who seek professional support protect or increase value by avoiding pricing and negotiation mistakes.
Do buyers take FSBO sellers seriously?
Anecdotally, no. However, our FSBO service markets your business under our brand so buyers get the perception that your business has been “checked” by a reputable company and more likely to be taken seriously.
Speak With a Business Broker — Confidentially
If you’re considering selling your business For Sale By Owner and want professional guidance without a full listing contact us today:
📞GOLD COAST BUSINESS SALES 07 5619 6863
📞BRISBANE BUSINESS SALES 07 3063 0470
or submit your details below to reach one of our friendly business brokers!
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