DEADLY LISTING: Home-Based E-Commerce Fashion Brand + Warehouse | 60,000+ Followers | $451K Revenue | ~$90K SDE | 5-Day Workweek | Est. Jan 2022

- Brisbane QLD

Short Summary

Home-based e-commerce fashion brand with warehouse, 60k+ followers and ~$90k SDE. Easy 5-day operation with huge growth potential.

Key Selling Points

• As close to Passive Income as you can get!
• Home based
• Short hours
• Flexible hours
• Cashflow Positive
• Low Rent
• Long Term Lease in place
• Online-based
• Simplistic business
• Clean business
• Exclusive Supplier
• 70% Repeat Work
• Long-term Contracts in place
• Expansive Social Media Presence
• Expansive Online Presence
• Strong Social Media following
• Short working week
• Ideal family business with opportunities to take holiday periods off!
• No weekend work!

A rare chance to take over a high-growth online fashion brand that has exploded since launching in January 2022, now generating $451,841 in sales and commanding a combined audience of over 60,000 followers across Facebook and Instagram.

This is a dream lifestyle business: home-based convenience, a 120m² warehouse, stunning weekly new arrivals, a devoted customer community, and streamlined workflows that run smoothly across a simple Monday–Friday schedule (online store operates 24/7, but owner duties occur only 5 days/week).

With ~$90,000 SDE, $50,000 stock, and 12–14 owner hours per week, this business is perfectly placed for someone wanting strong income, flexible hours, and explosive digital growth potential.

The seller is reluctantly stepping back due to personal family commitments following an extended maternity period — not due to performance. The brand is primed and ready for a new owner to scale it hard.

WHY THIS BUSINESS HITS DIFFERENT

Home-based flexibility + dedicated warehouse (120m², 3 parking spots)
60,000+ total social following
32,000 Facebook followers
30,000 likes + 96% recommend
28,800 Instagram followers
$451,841 revenue (last FY)
~$90,000 SDE (real addback schedule)
Approx. $50,000 stock on hand
High AOV at $97.75
Email database: 28,000+ active profiles / 43,000+ total
Low owner workload: 12–14 hours/week across 5 days
Weekly product drops with fast local suppliers
Professional workflows, manuals, and warehouse map
Part-time staff member skilled in social, admin & customer service
5-day operational rhythm — great work/life balance
This is not a small hobby store — it’s a fully branded, well-looking, well-oiled, growth-ready fashion engine.

GROWTH POTENTIAL IS ENORMOUS

Scale pathways include:

– Activate the huge unused email list (15,000+ inactive profiles ready to re-engage)
– Expand sizing range to 22/24 (strong customer demand)
– Add accessories — jewellery, hats, belts, bags
– Bring photoshoots in-house (warehouse suitable)
– Expand to UK, UAE, NZ (owner says transition is easy)
– Introduce influencer strategies & low-cost creator campaigns
– Add marketplaces: Amazon, eBay, Catch
– Increase weekly drops & introduce seasonal lines

This is the type of brand that can hit 7-figures with the right operator.
IDEAL BUYERS

Fashion lovers wanting their own label
Parents seeking flexible weekday-only work
Visa buyers needing a stable, compliant business
First-time business owners
Digital entrepreneurs wanting a scalable asset
Investors looking for a low-overhead online brand

SERIOUSLY — THIS WON’T LAST
You will not find many e-commerce brands offering:
– 60,000+ followers
– $450K+ revenue
– $90K SDE
– 5-day workweek
– Home-based + warehouse
– Only 12–14 hours of owner involvement
– Massive email and social audience

This is a weapon of a business — ready for immediate takeover.

Contact Henry Chow 0421 040 857 | Amy Wan 0498 229 813

Asking $75,000 + SAV ($50,000)

Ref. no. BUY2591

DISCLAIMER:
The information contained in this advertisement and any other material provided in connection with the sale of this business has been supplied by the seller and other sources deemed reliable. While every care has been taken to verify the accuracy of the information, Business Classifieds Pty Ltd ATF Business Classifieds Trust and its agents make no representations or warranties (express or implied) as to the accuracy, completeness, or currency of the information provided.

Prospective purchasers must make their own independent enquiries, investigations, and assessments and should seek professional advice from their accountant, solicitor, and/or other relevant advisors.

No reliance should be placed on any statement, forecast, or representation as to future matters, including profitability, performance, or growth potential, which are inherently subject to business, market, and economic risks.

Business Classifieds Pty Ltd ATF Business Classifieds Trust and its representatives do not accept liability for any loss, cost, or damage arising directly or indirectly from any decision made based on the information provided.

This advertisement and any other material provided in connection with the sale of this business does not constitute legal, financial, or business advice and is not a substitute for a full due diligence investigation. The sale of this business is subject to contract and the final approval of the seller.